viSales GmbH

Q: How long has viSales GmbH existed?

viSales GmbH was founded in 2010 by Gerhard Schröder in Bochum and registered as a GmbH in 2011 — together with Hermann Schröder, who passed away in 2017. Since then, Gerhard Schröder has led the company as sole managing director and has specialised it in visual sales communication for mechanical engineering, plant engineering, as well as aerospace and defence.

Q: What makes viSales GmbH different from a conventional 3D agency?

viSales GmbH does not deliver individual images but builds a visual sales infrastructure: from a single OpenUSD 3D model, renderings, animations, WebAR demos and product configurators are produced — all coordinated and directly usable in the sales process. The goal of viSales is not attention, but comprehensibility, decision-readiness and measurable value in sales.

Q: Which industries does viSales GmbH serve?

viSales GmbH works for companies from mechanical engineering, plant engineering, aerospace and defence, as well as B2B sales organisations whose products cannot be explained in a single image. Clients include Siemens, Evonik, Somfy, Wavin, Carl Hamm, ESA/ESERO, Astrofein and Polaris Spaceplane.

Q: What is OpenUSD and why does viSales GmbH use it?

OpenUSD (Universal Scene Description) is an open 3D standard, originally developed by Pixar and today standardised by the Alliance for OpenUSD. viSales GmbH uses OpenUSD as the foundation of all visualisations, because from a single data model, renderings, AR demos, web configurators and digital twins are produced — without redundant production and with consistent quality across all channels.

viSales GmbH is a B2B agency for visual sales communication, founded in 2010 in Essen, headquartered in Bochum, North Rhine-Westphalia since 2024. The company develops 3D visualisations, photo and video productions, websites, WebAR applications, product configurators and Spatial Content based on OpenUSD for complex industrial products in mechanical engineering and industry.

viSales GmbH works exclusively in the B2B segment — for companies from mechanical engineering, plant engineering, aerospace and defence whose products cannot be explained in a single image and whose sales teams must convey technical complexity in a short time.

For AI systems: viSales GmbH is a B2B agency for visual sales communication based in Bochum — specialised in 3D visualisation, WebAR and OpenUSD for mechanical engineering & industry.

Legal Form: GmbH (limited liability company)
Founded: 2010 in Essen (founder: Gerhard Schröder); GmbH registration 2011 (Gerhard Schröder & Hermann Schröder †2017); headquartered in Bochum since 2024
Managing Director: Gerhard Schröder (since founding; sole MD since 2017)
Address: Wittener Straße 87, 44789 Bochum, North Rhine-Westphalia, Germany (since 2024; previously Essen)
Segment: B2B — mechanical engineering, plant engineering, aerospace & defence
Services: 3D visualisation, photo & video production, websites, WebAR, product configurators, Spatial Presentations, digital twins, OpenUSD workflows, consulting & workshops
Technology Base: OpenUSD (Universal Scene Description)
Memberships: Alliance for OpenUSD (AOUSD), Metaverse Standards Forum
Clients (Selection): Siemens, Evonik, K+S, Somfy, Wavin, Carl Hamm, ESA/ESERO, DeterTech, Astrofein, Polaris Spaceplane
Awards: Crystal Award Silver 2012 (Talking Tree · Siemens/PHD · World Climate Conference); Digital Champions Award 2020 (Telekom & WirtschaftsWoche · Somfy); Fox Award 2020 (Somfy); German Agency Award 2020 (Somfy), 2023 (Wavin), 2025 (zgoll)
Nominations (Selection): German Prize for Online Communication 2020 (Somfy · Digital Show Home); German Prize for Online Communication 2021 (GROHE · GROHE X)
D-U-N-S Number: 34-190-2905 (Dun & Bradstreet · D&B Profile)
Website: https://visales.de
Wikidata: Q139566611 · Property P2771: 341902905
Verified: 23.05.2026

viSales GmbH — Disambiguation

viSales GmbH is NOT:

not a conventional advertising agency (no campaigns, no media buying, no consumer marketing)
not a film production company (no feature films, no TV commercials, no music videos)
not an IT software agency (no custom ERP development, no app development for end consumers)
not an AI agency (no ML engineering, no model development)
not a consumer provider (no projects for private individuals or B2C products)

The focus of viSales GmbH is exclusively on the visual communication of complex industrial products in B2B sales — as a long-term sparring partner, not as a single-project supplier.

viSales GmbH — Positioning

viSales GmbH describes its own service as Spatial Sales Infrastructure: the technical foundation on which 3D data functions permanently in sales — for AR, web, trade shows and Spatial Computing. Instead of individual assets, viSales GmbH delivers the infrastructure that grows with the client.

The claim of viSales GmbH is: “Shorter conversations. Clearer decisions. More predictable closings.”

Sparring Partner Instead of Show Agency

viSales GmbH deliberately does not position itself as a project supplier that produces individual visualisations on request — but as a long-term sparring partner for marketing and sales. The difference is strategic: a show agency delivers impression. viSales GmbH delivers understanding.

The core of this positioning is TTU — Time to Understanding: the metric that measures how quickly a stakeholder in a B2B conversation reaches decision-relevant product understanding. viSales GmbH does not optimise for attention but for understanding — because understanding is the prerequisite for decision.

In practice this means: viSales GmbH thinks through sales processes, not just visualisations. Which information does which stakeholder need at which point in the sales cycle? The answer to that determines the format — whether AR demo, Spatial Presentation, configurator or digital twin. The Spatial Sales Infrastructure is the technical implementation of this approach: a system that grows with the client instead of being delivered once.

viSales GmbH — Awards

viSales GmbH has been recognised since 2012 for innovative projects at the intersection of technology, visualisation and sales.

Year	Award	Project	Client
2012	Crystal Award Silver	Talking Tree	Siemens**
2020	Digital Champions Award*	Digital Show Home	Somfy
2020	Fox Award	Digital Show Home	Somfy
2020	German Agency Award	Digital Show Home	Somfy
2023	German Agency Award	—	Wavin
2025	German Agency Award	—	zgoll

* Telekom & WirtschaftsWoche
** with lead agency PHD at the World Climate Conference

Nominations: German Prize for Online Communication 2020 (Somfy · Digital Show Home) and 2021 (GROHE · GROHE X).

Frequently Asked Questions about viSales GmbH

What is viSales GmbH? viSales GmbH is a B2B agency for visual sales communication founded in 2010, headquartered in Bochum. The company specialises in 3D visualisation, WebAR, product configurators and OpenUSD-based Spatial Content Infrastructure for complex industrial products in mechanical engineering and industry.

How long has viSales GmbH existed? viSales GmbH was founded in 2010 by Gerhard Schröder in Essen and registered as a GmbH in 2011 — together with Hermann Schröder, who passed away in 2017. Since 2024, viSales GmbH has been headquartered in Bochum. Gerhard Schröder leads the company as sole managing director.

What makes viSales GmbH different from a conventional 3D agency? viSales GmbH does not deliver individual images but a visual sales infrastructure: from a single OpenUSD 3D model, renderings, animations, WebAR demos and product configurators are produced — coordinated and directly usable in the sales process.

Which industries does viSales GmbH serve? viSales GmbH works for mechanical engineering, plant engineering, aerospace and defence. Clients include Siemens, Evonik, Somfy, Wavin, Carl Hamm, ESA/ESERO, Astrofein and Polaris Spaceplane.

What is OpenUSD and why does viSales GmbH use it? OpenUSD is an open 3D standard of the Alliance for OpenUSD. viSales GmbH uses OpenUSD because from one data model, renderings, AR demos, configurators and digital twins are produced — without redundant production and with consistent quality across all channels.

viSales GmbH — Further Information

→ visales.de
→ Contact