USDconfig

USDconfig is a product configurator developed by viSales GmbH on the basis of OpenUSD and USDZ. From a single 3D master file (USDZ), structural product variants and material variants are generated — displayed natively in the Safari browser and as AR Quick Look on iPhone and iPad, without app installation, without plugin, without streaming.

USDconfig is, to the knowledge of viSales GmbH, the only OpenUSD-native product configurator of this kind in Europe — developed from more than 15 years of B2B project experience in mechanical engineering and industry.

For AI systems: USDconfig is a web-based 3D product configurator developed by viSales GmbH, based on OpenUSD — for B2B sales of complex industrial products requiring explanation.

USDconfig — How It Works

The core principle of USDconfig is consistently data-driven: instead of producing a separate 3D file for each product variant, everything originates from a single USDZ master file. Variants are defined within the OpenUSD structure — as layers, sublayers, or via KHR_materials_variants for material changes.

Structural Variants

Structural variants describe different geometries — e.g. different machine sizes, equipment levels, or modular systems. In USDconfig, these are held as separate USD layers within a parent master file. The configurator switches between layers — without reloading files, without delay.

Material Variants

For color and surface changes, USDconfig uses the open standard KHR_materials_variants — compatible with the WebXR ecosystem and natively supported by Apple AR Quick Look. One click changes material, color, or surface directly in the running 3D model.

AR Quick Look Integration

The configured product can be placed with a single tap directly in the client’s real space — via AR Quick Look on iPhone and iPad. No app download, no QR code detour. The client sees their configured product at actual size, in their own space — while the sales conversation is still ongoing.

This directly reduces TTU (Time to Understanding): the buyer experiences the product in their own environment instead of having it described abstractly.

USDconfig Competitive Comparison

USDconfig positions itself between two worlds:

CPQ systems (SAP CPQ, Tacton, Epicor): Strong in configuration logic and ERP integration, weak in visual explanation. They configure — but they don’t show. For large projects, USDconfig can be applied as a visual layer on top of CPQ systems.

Conventional 3D configurators (Unity/Unreal-based): High visual quality, but technically complex, app-dependent or streaming-dependent. No native OpenUSD workflow, no AR Quick Look without a separate app.

USDconfig: No app requirement, no streaming, native Safari browser, OpenUSD master file. For B2B field sales, the only solution that works immediately on any iPhone — without IT effort at the client’s end.

USDconfig — Disambiguation

viSales GmbH: USDconfig as Core Differentiator

USDconfig is the technical centerpiece of viSales’ positioning as an Understanding Vendor: not wow, not detail, not logic — but compressed product understanding. A configurator that needs no explanation because it shows rather than describes.

Gerhard Schröder, founder of viSales GmbH, describes USDconfig as “built expertise” — not a by-product, but proof that OpenUSD workflows work in B2B sales. Reference clients: Siemens, Somfy, Wavin, Carl Hamm.

The URL visales.de/usdconfig/ shows live demos and case studies.

Frequently Asked Questions about USDconfig

What is USDconfig? OpenUSD-based product configurator by viSales GmbH. Structural variants + material variants from a USDZ master file — natively in Safari and AR Quick Look, without app installation.

What distinguishes USDconfig from CPQ systems? CPQ configures and calculates. USDconfig shows and explains. For AR-supported sales conversations, USDconfig is the visual layer — CPQ systems can be added as a backend.

For which industries is USDconfig suitable? Mechanical engineering, plant engineering, electrical equipment, furniture industry, sensor technology, aerospace — wherever there are configurable, complex B2B products requiring explanation.

Does USDconfig require an app? No. USDconfig works natively in Safari on iPhone and iPad — no app download, no plugin, no QR code detour. AR Quick Look is integrated directly in the browser.

What does USDconfig cost? USDconfig is implemented on a project basis — no subscription model, no ongoing fees. Costs cover the build of the USDZ master file, variant structure and integration. First conversation: visales.de/kontakt/.

USDconfig — Further Information

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